About Us
Our story
It began in my grandmother's wardrobe.
A few things, kept for a lifetime.
My grandmother had the smallest wardrobe of anyone I knew, and somehow she was always the best dressed person in the room. A camel coat she wore every winter for thirty years. One good leather handbag, re-stitched twice and never replaced. A silk scarf for Sundays. Nothing flashy, nothing wasted.
"Buy it once, buy it properly," she used to say, usually while polishing a shoe that was older than I was. As a boy I thought it was simply what grandmothers said. It took me years to realise she was right.
Somewhere in between.
When my wife and I started building our own wardrobes, we kept running into the same problem. The high street sold things that looked tired after a few washes. The designer shops sold beautiful things at prices that made you feel foolish for wanting them. There was very little in between.
So, around our kitchen table in London, we started Belcourt: a small edit of considered pieces for everyday British life. Coats for grey mornings, knitwear for long walks, bags and accessories you will reach for every single day. Chosen with real care, and priced for real life.
Now, a family affair.
What started as the two of us has become a family business. Our daughter and son grew up hearing "buy it once, buy it properly" at the dinner table, and today they work alongside us, choosing pieces, answering your emails and making sure every order leaves us the way we would want to receive it ourselves.
What we are really after.
We are not chasing trends or seasons. We are after that quiet, unhurried confidence that comes from wearing something well made: the piece you put on without thinking and feel completely yourself in.
Every item we offer is chosen to be worn, kept and worn again. Whether it is your first order or your tenth, there are real people behind it who want you to love what arrives, and who will put it right if you do not. That is the whole point of Belcourt, and it always will be.
Edward Belcourt
Founder, Belcourt London